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Retargeting Customers with Yelp Ads to Increase Conversions

Yelp Ads to Increase Conversions

Yelp is a cool website and app. People use it to find great local businesses. These businesses include restaurants, shops, and many more. Business owners can use Yelp ads to reach more customers. Specifically, retargeting is a smart way to get people who already showed interest in your business to come back. This means showing ads to people who have visited your Yelp page. It is like reminding them, “Hey, remember us? We’re still here!” This method can help businesses get more customers and sales. It is a very effective way to make sure people do not forget about your business. Moreover, it gives you a second chance to impress them. Furthermore, it helps increase the chances of them becoming paying customers. Let’s discuss simple ways to retarget customers with Yelp ads. These methods will help small businesses grow. 

  1. Target Users Who Viewed Your Yelp Page

First, you can show ads to people who looked at your business page on Yelp. This is a very good starting point for retargeting. These people already know about your business. They have shown some level of interest. Therefore, they are more likely to become customers. For example, if someone looks at your restaurant’s Yelp page, you can show them an ad with a special offer. This can encourage them to visit your restaurant. Also, you can show them pictures of your delicious food. This will make them hungry and want to come. 

Next, you can use specific timeframes. This means showing ads to people who visited your page recently. For instance, you might target people who viewed your page in the last 30 days. This keeps your business fresh in their minds. Additionally, you can target people who viewed your page multiple times. This shows a very strong interest. Consequently, they are a high-value target for your ads. 

  1. Target Users Who Interacted with Your Yelp Page

Second, target people who did more than just look at your page. This includes people who saved your business, checked in, or requested a quote. These actions show a higher level of engagement. Consequently, these people are more likely to become customers. For example, if someone saves your business, it means they are seriously considering it. Therefore, showing them a retargeting ad with a discount could be very effective. 

Furthermore, people who check in at your business are already customers. Showing them a retargeting ad can encourage them to come back. For instance, you can offer them a special deal for their next visit. Similarly, people who request a quote are very close to making a purchase. A well-timed retargeting ad can seal the deal. 

  1. Use Specific Keywords to Reach Relevant Users

Third, use special words called keywords in your ads. These words help Yelp show your ads to the right people. For instance, if you own a pizza place, you can use keywords like “pizza,” “delivery,” and “Italian food.” This helps people searching for pizza on Yelp find your business. Moreover, you can use keywords related to specific dishes you offer. This helps you target people looking for those specific foods. 

In addition, you can use location-based keywords. This helps you reach people in your local area. For example, if your pizza place is in Springfield, you can use keywords like “pizza Springfield.” This ensures your ads are shown to people nearby. Also, you can use keywords related to specific features of your business, such as “gluten-free pizza” or “outdoor seating.” This helps you attract people looking for those features. 

  1. Offer Special Deals and Promotions in Your Retargeting Ads

Fourth, give people a reason to come back. You can offer special deals and promotions in your retargeting ads. This makes your ads more appealing. For example, you can offer a discount on their first order or a free appetizer. This can encourage people to give your business a try. Also, you can offer limited-time deals. This creates a sense of urgency. Consequently, people are more likely to act quickly. 

Besides discounts, you can offer other types of promotions. For instance, you can offer a free gift with purchase or a special bundle deal. These promotions can make your business stand out from the competition. Further, you can promote special events or seasonal offerings. This keeps your ads fresh and relevant. 

  1. Use Compelling Ad Creatives

Fifth, make your ads look nice. Use good pictures and clear words. This makes people want to click on your ads. For example, if you own a bakery, you can use pictures of your delicious cakes and pastries. This will make people’s mouths water. Also, you can use bright colors and eye-catching designs. This will make your ads stand out. 

Additionally, you should use clear and concise text in your ads. Tell people what you offer and why they should choose your business. For instance, you can highlight your unique selling points, such as using fresh ingredients or offering fast delivery. Furthermore, you should use a strong call to action. This tells people what you want them to do, such as “Order Now” or “Visit Our Website.” 

FAQ

Retargeting on Yelp allows businesses to reconnect with people who have already shown interest in their services or products. It works by showing ads to users who have previously interacted with the business's Yelp page, such as viewing the page, saving the business, or requesting a quote. This method increases the chances of converting these interested users into paying customers by reminding them of the business and offering incentives. It is a very effective way to turn interest into sales.

Several actions on Yelp can trigger a retargeting ad. These include viewing a business's Yelp page, saving the business to a user's collection, checking in at the business, and requesting a quote or contacting the business through Yelp. Each of these actions indicates a level of engagement and interest. Therefore, they are excellent opportunities for businesses to re-engage these users with targeted advertising.

Keywords play a crucial role in Yelp retargeting. They help businesses target users who are searching for specific products, services, or features. By using relevant keywords in their ads, businesses can ensure that their ads are shown to the right audience. For example, a restaurant can use keywords like "pizza," "Italian food," or "delivery" to reach users searching for those specific items. This makes the ads more relevant to the user's search and increases the likelihood of a click and conversion.

Businesses can make their retargeting ads more appealing by offering special deals and promotions. This can include discounts, free items, or bundle deals. These incentives give users a reason to choose the business over competitors. Additionally, using high-quality images and compelling ad copy can also make the ads more attractive and encourage users to click.

Compelling ad creatives are essential because they capture the user's attention and communicate the business's message effectively. This includes using high-quality images or videos that showcase the business's products or services. Also, it involves writing clear and concise ad copy that highlights the key benefits and unique selling points of the business. Strong visuals and clear messaging make the ads more memorable and increase the chances of user engagement.

Location targeting allows businesses to show their retargeting ads to users within a specific geographic area. This is particularly useful for local businesses that serve a specific community. By targeting their ads geographically, businesses can ensure that they are reaching potential customers who are located nearby and more likely to visit their physical location. This improves the effectiveness of their advertising campaigns by focusing on the most relevant audience.