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Real Estate SEO

Real Estate SEO Services

The real estate sector is one of the competitive industries today and real estate SEO is essential for success in the business today. Whether you’re an agent, broker, or property management company, you need to stand out online to get the attention of your potential buyers.  

With our specialized techniques for SEO for realtors, we make sure that when people search for homes, apartments, or real estate services in your area, they find you first. But SEO for real estate websites isn’t just about ranking higher on Google, it is also about getting quality leads, and growing your business. Let’s explore how our real estate SEO services can help you get a competitive advantage. 

What is Real Estate SEO? 

Real Estate SEO or Search Engine Optimization, can be defined as the process of improving your website so that it ranks higher in search engines like Google when people search for real estate-related terms. These SEO techniques focus on using the right keywords, creating high-quality and relevant content, and ensuring your website is fast and easy to use. 

The Importance of  Search Behavior in SEO for Real Estate Businesses

Unlike many other industries, real estate searches are heavily localized and often driven by intent. Buyers and sellers go online to find properties, agents, and market trends. When running real estate organic search campaigns, we focus on the following key search behaviors: 

  • Local Intent Matters: People search for terms like “homes for sale in [city]” or “best real estate agent near me.” 
  • Long Sales Cycle: Unlike eCommerce and certain other businesses, real estate transactions take time. People research for weeks or months before making a decision. 
  • Visual Appeal: We try to include listings with high-quality images, videos, and virtual tours, as they perform better in search results. 

By optimizing your site for these behaviors, our real estate SEO consultants increase your chances of attracting the right audience. 

What is Google’s YMYL and Why Does it Matter?

When you are doing SEO for real estate companies, it is important to consider Google YMYL. 

So, what exactly is it? 

Google’s “Your Money or Your Life” (YMYL) guidelines apply to websites that provide financial, legal, or health-related advice. Hence, they apply for real estate websites as well. As buying a home is a major financial decision, Google is extra cautious about ranking real estate websites. 

So, why is it so important for your business? This means that in order to rank higher in this particular category, you need to focus on the following things 

  • Your website must establish expertise and trust. 
  • Content should be high-quality, well-researched, and backed by authoritative sources. 
  • Agent bios, reviews, and testimonials help build credibility. 

Simply put, if Google sees your site as a reliable source, it will rank you higher in search results. When we offer real estate SEO services, we make sure that we take every step to fulfill all the technical criteria set forward in Google YMYL guidelines. This makes it easier for us to get better ranks and higher traffic for your business. 

Keyword Optimization in Real Estate SEO: How Do We Do It?

Keyword optimization is the process of finding and using the right words and phrases that potential clients type into search engines. These keywords help search engines understand your content and show it to the right audience. 

Now, when it comes to search engine optimization for real estate companies, here are some of the things that should be focused on: 

  • High-intent keywords: “buy a home in [city]” 
  • Local SEO keywords: “real estate agent in [neighborhood]” 
  • Long-tail keywords: “how to get pre-approved for a mortgage” 

Here is How We Help You Choose The Right Keywords

  • Search trends analysis: We will analyze what your audience is most likely to search for, by analyzing the current trends online. 
  • Competitor analysis: Analysis will also be done on your prime competitors to understand which keywords are getting them their traffic. 
  • Using advanced tools: We also used specialized tools to identify the high value keywords for your specific niche. 

Once we have identified the right keywords, we work on the following on-page SEO activities for your real estate business. 

  • Title Tags and Meta Descriptions: The text that appears in search results. 
  • Headings (H1, H2, H3): Organizing content to make it easy to read. 
  • Image optimization: High-quality images with descriptive filenames and alt text. 
  • Internal Links: Connecting different pages on your website to help users navigate. 

SEO Link Building for Real Estate Companies

Link building is where we get other websites to link to yours. These links tell Google that your site is trustworthy. In real estate, we get backlinks from: 

  • Local directories 
  • Industry blogs and real estate news websites 
  • Local real estate association websites 

What is Schema Markup in Real Estate SEO?

Schema markup is a type of code added to your website to help search engines understand your content better. When we are doing real estate SEO, we work with the following schema 

  • LocalBusiness Schema to show your company details. 
  • RealEstateAgent Schema to highlight agent profiles. 
  • Place Schema for location-based searches. 

Using schema markup helps to improve your chances of appearing in rich search results like featured snippets and local packs and get more attention online 

How Do We Turn SEO Traffic into Leads?

SEO brings visitors, but you need to convert them into leads as well. Here’s how One Two SEO helps you to convert them into leads? 

How Do We Turn SEO Traffic into Leads

Capture Emails with Lead Magnets

Offering valuable resources in exchange for emails, such as: 

  • “Free Home Buying Checklist” 
  • “Real Estate Report for [City]” 

Optimized Contact Forms

An optimized contact form makes it easy for visitors to contact you. We make it a point to use: 

  • Short, simple forms 
  • Click-to-call buttons for mobile users 
  • Include live chat for quick support 

Google My Business (GMB) Optimization

A fully optimized GMB profile improves local rankings and increases visibility. Here’s how we help: 

  • Keeping your business name, address, and phone number (NAP) consistent across all listings. 
  • Add Reviews and ratings by encouraging happy clients to leave feedback. 
  • Create posts and updates fresh with new listings as well as useful market insights. 

Why Choose One Two SEO for Your Real Estate SEO Needs?

At One Two SEO, we specialize in helping real estate professionals dominate their local markets with tailored SEO for real estate companies 

If you’re an agent, brokerage, or property management company, our team knows how to get results. Let’s optimize your website, improve your rankings, and turn more visitors into clients. 

FAQs

Most buyers and sellers start their property search online. SEO services for real estate businesses helps your website rank higher in search results, increasing visibility and attracting all those potential clients. A strong SEO strategy makes you appear to the right audience at the right time, leading to more inquiries and subsequent sales.

High-quality backlinks from authoritative real estate websites, directories, and other industry-related sources can significantly improve your rankings.

For real estate companies with multiple locations, we implement a location-based SEO strategy by creating separate landing pages for each city or neighborhood and using localized keywords and content to target different areas.