Plumbing SEO
Plumbing businesses have many marketing options these days — both offline, like print ads, and online, like social media marketing. But SEO is an approach that deserves a special focus.
For example, when a potential customer types the words “plumber near me” into Google, you’d want your plumbing service to be on the front page of what they find. This means that optimizing your SEO for relevant plumbing terms and services is vital.
Depending on your specialization, your potential customers may be searching for “emergency plumbing,” “leak repair,” or “drain cleaning,” — and you want to be their top answer.
Getting Started with SEO for Plumbing Services
Plumbing SEO follows the same rules as traditional search engine optimization. The difference is that you’ll focus on a local audience.
That means you need to set up a Google Business Profile (GBP), use local keywords, and create content targeted at the customers living in the city or area where you operate.
Generally, SEO is not an overnight success; it’s a gradual process of building trust with search engines.
Plumbing SEO Keywords Your Business Can Use
While keyword research is ideal, here are some good bets for plumbing keywords to use on your homepage, service page, etc. Remember, search volume and difficulty vary by location.
| Keywords | Avg. Monthly Searches | Competition |
| Plumber near me | 49,500 | High |
| Emergency plumber | 27,100 | High |
| Local plumbers | 22,200 | High |
| 24-hour plumber | 18,100 | Medium |
| Plumbing services | 14,800 | Medium |
| Drain cleaning | 12,100 | Medium |
| Water heater repair | 9,900 | Medium |
| Toilet repair | 8,100 | Medium |
| Leak detection | 6,600 | Medium |
| Sewer line repair | 5,400 | Medium |
| Pipe repair | 4,900 | Medium |
| Gas line installation | 4,400 | Medium |
| Water softener installation | 3,600 | Medium |
| Faucet repair | 3,200 | Low |
| Garbage disposal repair | 2,900 | Low |
| Sump pump installation | 2,700 | Low |
| Shower repair | 2,500 | Low |
| Plumbing inspection | 2,400 | Low |
| Pipe installation | 2,200 | Low |
| Bathroom plumbing | 2,100 | Low |
| Kitchen plumbing | 2,000 | Low |
| Commercial plumbing | 1,800 | Medium |
| Residential plumbing | 1,600 | Medium |
| Septic tank plumbing | 1,400 | Medium |
| Tankless water heater installation | 1,200 | Medium |
| Hydro jetting | 1,000 | Low |
| Backflow prevention | 900 | Low |
| Plumbing maintenance | 800 | Low |
| Emergency plumbing services | 700 | Medium |
| Clogged drain repair | 600 | Medium |
Understanding Your Plumbing Business’s Core Areas for SEO
The first step to implementing better SEO for a plumbing business is understanding your core areas. By identifying the core services of your plumbing business, it becomes easier to conduct keyword research and develop a plan for the website’s architecture.
For this step, start by identifying your plumbing service’s core areas. These can include services like leak detection, drain cleaning, water heater repair, or pipe installation. From there, we can help you create an extended list of sub-areas for each core service area.
| Core Service Areas | Extended List of Sub-Areas |
| Leak Detection | 1. Water leak detection
2. Gas leak detection 3. Underground leak detection 4. Slab leak detection 5. Thermal imaging leak detection |
| Drain Cleaning | 1. Sewer drain cleaning
2. Storm drain cleaning 3. Kitchen drain cleaning 4. Bathroom drain cleaning 5. Hydro-jetting services |
| Water Heater Repair | 1. Tankless water heater repair
2. Electric water heater repair 3. Gas water heater repair 4. Water heater installation 5. Water heater maintenance |
| Pipe Installation | 1. Copper pipe installation
2. PVC pipe installation 3. PEX pipe installation 4. Gas pipe installation 5. Water pipe installation |
| General Plumbing | 1. Faucet repair
2. Toilet repair 3. Garbage disposal repair 4. Sump pump installation 5. Shower repair |
Establishing Authority in the Plumbing Industry
Establishing authority in the plumbing industry is a cornerstone strategy in plumbing SEO. It’s not just about attracting visitors to your website; it’s about earning trust and credibility with both your audience and search engines.
SEO for plumbing businesses hinges on conveying expertise, authority, and trustworthiness (E-A-T), a set of factors Google uses to measure the quality of a website.
When we talk about SEO for plumbing, we’re referring to techniques that highlight your expertise and build authority in the plumbing niche. First, we must ensure that your content aligns with the best practices in search engine marketing for plumbing, which include:
- Presenting accurate and detailed information
- Offering clear, user-friendly explanations of plumbing services and solutions
- Citing reputable sources such as industry standards and plumbing associations
These actions don’t just enhance user experience—they also signal to search engines that your content is reliable and worthy of ranking highly.
To really nail SEO for the plumbing industry, we need to go beyond basic content curation. Positioning yourself as thought leaders involves:
- Hosting webinars and online workshops on plumbing topics
- Participating in or initiating meaningful discussions on social media about plumbing issues
- Publishing white papers and case studies on pertinent plumbing topics
- Contributing to well-regarded industry publications
By leveraging these platforms, we elevate your visibility and assert your role as informed leaders within the plumbing community.
Lastly, nurturing online reviews and customer testimonials is vital. Positive feedback from satisfied clients acts as social proof, bolstering our online reputation. Accumulating such acclaim underlines the effectiveness of your services and reaffirms your position as trustworthy plumbing providers.
See What Plumbing SEO Can Do for Your Business
We’re eager to learn about your next project and collaborate with you to achieve your goals. Contact us today, and rest assured that we’ll cover every touch point that can influence your digital presence.
Let’s take your brand, project, and content to new heights together!