Lawyer SEO
In today’s digital age, Lawyer SEO is a powerful way to increase your practice or firm’s visibility online, attract relevant traffic, and generate quality leads to grow your revenue.
At One Two SEO, we will help you stand out from other lawyers firms and be found by clients already searching for services like yours. Our team uses the key principles of lawyer SEO, including best practices, local SEO techniques, and content marketing and social media.
We track and measure your firms’ SEO efforts and help you avoid common mistakes.
What is Legal SEO?
Optimizing a law firm’s website and online presence to rank highly in search engine results for specific keywords related to legal services.
This type of SEO differs from traditional SEO in a few key ways. First and foremost, the focus of SEO for lawyers is on attracting clients who are seeking legal representation or advice. This means that the keywords and content used are specific to the legal industry and geared towards attracting potential clients who need attorney services.
Overall, It involves various techniques and strategies, including keyword research, content optimization, local optimization, and compliance with relevant laws and regulations.
Lawyers & Law Firms Most Profitable Keywords
These are the top 30 keywords for lawyers with big search volumes that will get you tons of organic traffic – when you rank #1 in search results. The list also contains the keywords’ monthly search volume on Google, and keyword difficulty.
| Keyword | Avg. Monthly Searches | Competition |
| business lawyer | 18,100 | Low |
| law firm | 33,100 | Low |
| business attorney | 6,600 | Low |
| top law firms | 2,900 | Low |
| contract lawyer | 4,400 | Medium |
| law offices near me | 14,800 | Medium |
| law firm near me | 14,800 | Low |
| business attorney near me | 12,100 | Medium |
| business lawyer near me | 12,100 | Medium |
| Personal Injury Lawyer | 21,000 | High |
| Divorce Attorney | 15,000 | Medium |
| Criminal Defense Lawyer | 11,000 | Medium |
| Family Law Attorney | 13,000 | Medium |
| Immigration Lawyer | 13,000 | High |
| Bankruptcy Attorney | 7,000 | Low |
| Estate Planning Lawyer | 6,500 | Low |
| Real Estate Attorney | 6,500 | Low |
| Business Lawyer | 6,500 | Low |
| Intellectual Property Attorney | 4,500 | Medium |
| Employment Discrimination Lawyer | 4,500 | Medium |
| Medical Malpractice Lawyer | 4,900 | Medium |
| Civil Litigation Attorney | 3,100 | Low |
| Tax Attorney | 4,100 | Low |
| Workers’ Compensation Lawyer | 2,200 | Low |
| Trial Lawyer | 2,100 | Low |
| Healthcare Attorney | 2,100 | Low |
| Securities Lawyer | 3,000 | Medium |
Understand Your Law Firm’s Niche
Based on Google algorithms, which are constantly changing, your law firm needs to stay updated. By understanding how Google algorithms works, we optimize the website and content to rank higher in search results.
| Type of Law Firm | Description |
| Personal Injury Law Firm | Specialize in helping people who have been injured in accidents, such as car accidents, slip and falls, and medical malpractice. |
| Divorce Law Firm | Help people navigate the legal divorce process, including child custody, alimony, and property division. |
| Criminal Defense Law Firm | Represent people accused of crimes, such as theft, assault, and drug possession. |
| Family Law Firm | Handle a variety of family law matters, such as adoption, child custody, and divorce. |
| Immigration Law Firm | Help people immigrate to the United States, obtain visas, and naturalize as citizens. |
| Bankruptcy Law Firm | Help people file for bankruptcy, which can help them get out of debt and start fresh. |
| Estate Planning Law Firm | Help people create wills, trusts, and other estate planning documents. |
| Real Estate Law Firm | Handle various real estate transactions, such as buying, selling, and renting property. |
| Business Law Firm | Provide legal services to businesses, such as drafting contracts, negotiating mergers and acquisitions, and defending against lawsuits. |
| Intellectual Property Law Firm | Protect the intellectual property of businesses and individuals, such as patents, trademarks, and copyrights. |
| Employment Law Firm | Represent employees who have been discriminated against or harassed in the workplace. |
| Environmental Law Firm | Protect the environment from pollution and other harmful activities. |
| Tax Law Firm | Help people with their taxes, such as filing tax returns and representing them in tax disputes. |
| Workers’ Compensation Law Firm | Represent workers who have been injured on the job. |
| Social Security Disability Law Firm | Help people who are disabled get the benefits they need. |
| Civil Rights Law Firm | Fight for the rights of people discriminated against based on race, religion, gender, or other protected class. |
| Trial Law Firm | Handle high-stakes cases that go to trial, such as personal injury and criminal cases. |
Target Local Search for Legal Practice
Our lawyer SEO strategies are based on target marketing and providing specific services. The clients are limited. For example, people looking for “a bankruptcy lawyer” will not search for “real estate lawyer” Here are five important concepts we consider when offering our SEO services.
- The legal SEO plan will focus on improving CTR
- Ensuring clients spend more time on each page by providing optimized and informative content
- We improve the load speed of your website
- High authority linking to other law firms and directories will help achieve more visibility
- Building GMB profile to help you get recognition as a law firm
Drive Law Firm Growth with Targeted SEO Strategies
Whether you are starting a new law firm or want to expand your firm’s customer base, One Two SEO will evaluate your site’s current performance and offer lawyer SEO solutions for the best ROI you should be getting.
So, let’s get started and take your firm’s online presence to the next level.