HVAC SEO
Around 53% of website traffic is from organic search. This means that, for your HVAC website to get the maximum organic traffic, you need to focus on implementing solutions that increase online visibility and conversions.
For that, you need an SEO strategy that identifies current content gaps, determines suitable content for your HVAC business, and guides you in creating quality content with solutions to help your website rank higher.
SEO might seem complex, but we’ve simplified it. Here’s guide for your HVAC company that will effectively and efficiently grow your business!
Why Is SEO Important for HVAC Services?
Across the United States, the number of HVAC technicians is steadily increasing, surpassing 332,900 professionals.
Knowing how competitive the market is, consider these statistics:
- Every month, there are over 350,000 searches for “HVAC services near me.”
- 60% of mobile searches are seeking local HVAC businesses.
- After an online search, 85% of customers will contact an HVAC technician.
- Two-thirds of the searches for local HVAC services result in a visit, call, or other form of contact.
- Within 24 hours, 60% of local searches on mobile devices lead to a purchase.
Your HVAC business must distinguish itself online to ensure a consistent influx of new clients.
How can you achieve that?
Through a robust HVAC SEO strategy.
Developing a Website Architecture for Your HVAC Services
Identify the main service areas to conduct thorough research and devise a targeted plan.
For instance, your HVAC business may offer services such as air conditioning repair, furnace installation, and indoor air quality solutions. These services can be categorized into core offering areas, shaping your keyword research and content strategy.
| Main Service Categories | Expanded Service Details |
| Air conditioning repair | Central AC repair
Ductless mini-split repair Thermostat installation |
| Furnace installation | Gas furnace installation
Electric furnace installation Heat pump installation |
| Indoor air quality solutions | Air purifier installation
Humidifier installation Ventilation system maintenance |
Creating Content Targeted Toward Your Audience
Consider the services you frequently provide to identify the most relevant search terms for your HVAC business. Understanding that your clients seek local HVAC services, ensure to incorporate your service area into your local SEO keyword strategy.
Next, to prioritize the keywords with a good content plan, we suggest setting three priorities: High, Medium, and Low.
| Priority | Keywords | Reason |
| High | Emergency HVAC, HVAC Repair, HVAC Services | These keywords reflect urgent HVAC needs and establish the HVAC business as an industry authority. |
| Medium | HVAC Installation, HVAC Maintenance, Air Conditioner Repair | These keywords enhance the HVAC business’s positioning among competitors. |
| Low | How-to Guides, DIY HVAC, HVAC Tips | These keywords showcase the HVAC business as an expert and bolster essential HVAC-related web pages with informative content. |
Generate HVAC Links from Other Websites
While on-page SEO focuses on your website, off-page SEO is about how your brand appears on other websites. This is crucial because when another site mentions your brand and links back to your website (a backlink), search engines award you credibility and authority points.
You don’t have complete control over other people’s platforms, but you can encourage link-building citations by:
- Offering to write a guest post or record a guest video for related companies, like DIY websites, HVAC supply companies, or home improvement blogs
- Registering for professional HVAC directories in your area and sharing your website details
- Joining your local chamber of commerce and getting your business listed in online local service directories
Geo-Targeting the Right Audience
The same marketing tips apply to mastering local SEO for your HVAC business, or identifying the right local audience for your company. It’s how you get in front of those local customers searching online for “HVAC services near me.”
Do you know how many people own homes in your service area? Do you know your customers’ age, gender, average household income, and credit score? Do you know what specific HVAC keywords they search for most often in your locale? Understanding these factors can help you target your audience more effectively and improve your local SEO strategy.
Why Invest in SEO over PPC?
Think of it like this:
Pay Per Click (PPC) marketing sounds appealing because you get instant results, right? Not quite. With PPC marketing, you’re essentially renting your online presence. None of the traffic you get is organic, meaning you won’t rank on search engines like Google.
PPC can get quite costly. Depending on your location, you can expect to part with a few per click.
SEO, on the other hand, may take a little longer to see results, but it impacts your organic traffic, which is more likely to influence search engines and attract people searching for your HVAC services.
If you’re looking to gain high-quality leads, phone calls, and sales, a well-crafted HVAC SEO strategy can help extend the longevity of your marketing dollars.
Let’s Work Together to Create an Efficient SEO Campaign
SEO is a core competency here at One Two SEO, and we take a performance-driven approach to SEO for HVAC companies. We take the time to learn about your business, target audience, and buyer persona to create a custom SEO program designed to help you achieve your goals.
When you work with us, you’ll have a dedicated senior strategist who spearheads your campaign and ensures it’s optimized to generate the maximum amount of organic, targeted leads.