Contractor SEO

What’s going through a person’s mind when they search for “general contractor near me”? They are likely planning to renovate their home and are seeking a professional contractor for the job.

Search intent is what the user hopes to accomplish with their Google search. In this case, we can understand that the homeowner wants to talk to a contractor about their project. They may need to learn more about renovations or the steps involved, but they know contacting a reliable contractor is the first step.

Considering the user’s intent and how search engines prioritize contractors with authoritative, high-quality, and relevant content, read on to learn how to get your website to the top.

Your Prospective Clients are Searching for Different Services

“Full home remodel for growing family”.

“ADU construction for aging parents”.

“Kitchen and bathroom renovation ideas”.

Many construction projects are urgent and transformative, which means time is crucial to finding contractor services—the main reason why showing up in local search results is so important.

Residential construction inquiries vary widely. For example, one homeowner may be researching ADU construction (even though they haven’t finalized plans for additional living space). Alternatively, someone planning an entire home remodel may need comprehensive contractor services.

Therefore, it’s essential to understand what you offer as a contractor and how it aligns with user intent. That way, you’ll be better equipped to conduct keyword research and create click-worthy, construction-related content.

Contractor SEO Is Locally-Based

Focusing on local SEO tactics is essential if you’re a contractor seeking clients in a specific city. Your business information must be complete and consistent across listings, local directories, and getting reviews from local clients. These steps help Google recognize where your business is located and who your target audience is.

Garnering mentions from local websites is also a part of local SEO for contractors, as is ensuring that location keywords and the cities or neighborhoods you serve are included in your website’s content, titles, and location landing pages.

However, Google Maps and Google Business Profile are the most critical aspects for optimizing local relevance. In local search results, Google often displays a “Local Pack,” a special section that showcases relevant businesses on Google Maps.

Work On Your Business Online Trust and User Experience

The search engine algorithms (Google) uses different ranking factors—your business should focus on the most important ones for contractor SEO, which features two core areas of trust and user experience.

Firstly, as part of search engine optimization, you can build trust around working on your online reputation by producing authoritative content, creating interactive tools, and maintaining local business listings, like Google Business Profile.

On user experience, if users aren’t satisfied with your business’ site, whether due to unhelpful content, slow speeds or other usability issues, they will often return to search results and Google will register that your site isn’t helpful. Hence, we can help you focus on building a user-friendly web design, implementing page speed optimizations, and sticking to the best practices of your users.  

Growing Your Contractor Backlink Portfolio Strategically

Even with exceptional on-page optimization, your contractor website won’t rank as competitively without third-party websites linking back to it. However, don’t solely focus on the quantity of backlinks. The quality and relevance of the links also matter significantly.

Links from spams, low-quality sites can harm your search engine ranking if Google detects manipulative tactics like link buying. The links should originate from legitimate, respected sources related to the construction industry.

In our experience, you can get listed in trusted local directories, guest post on reputable construction blogs/publications, or earn media mentions and links from authoritative news.

Get Your Audience Attention and Keep It

A combination of authoritative, evergreen guidance content and timely updates (such as commenting on recent industry news) is effective. Consider incorporating a mix of resources alongside a blog or news section.

Ensure that your content aligns with your brand image. For instance, a contractor who shares non-construction-related content (like links to helpful resources for homeowners) can appear more empathetic and approachable than a firm solely focused on construction processes.

Blogs serve as opinion pieces and can vary in length. They should be easy for the right person in your team to produce consistently.

Ready to Transform Your Online Presence and Client Reach?

Connect with our Contractor SEO experts today and embark on a journey toward a brighter, more digitally empowered future for your business.